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New restrictions for energy drink marketing?
Four U.S. Senators are calling for new restrictions for energy drink marketing, calling on 17 beverage manufacturures to avoid marketing their energy drinks to youngsters, according to an article by...
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Sex, Lies and Healthcare Marketing
Sex, lies and healthcare marketing go together all too often, but the good news is that few of the drug advertising claims on TV are actually false, according to a study published in the September 2013...
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Three Keys to B2B Content Marketing for Complex Sales
There are three keys to B2B content marketing for complex sales – corporate law firm marketing, healthcare information technology products and services, medical device, B2B food manufacturing and other...
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Are Oreos Addictive as Cocaine?
Are oreos addictive as cocaine? Yes, according to headlines from scores of news sources, including NBC, CBS, Time and The Wall Street Journal. No, if you read the otherwise decent reporting and learn...
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Creating strong content for healthcare content marketing: 3 keys
Creating strong content for healthcare content marketing requires three things: 1. Focus on relevant pains, drivers and trends in the market. 2. Lead, don’t follow. 3. Integrate with your overall...
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Three mistakes to avoid in healthcare government relations
There are three mistakes to avoid in healthcare government relations. As a Minneapolis healthcare government relations firm, we help our clients avoid these mistakes and achieve competitive advantages...
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What Alice Waters can teach healthcare PR and marketing
Reading an old profile in The New Yorker made me think about what Alice Waters can teach healthcare PR and marketing. Alice Waters, who today won the National Humanities Medal from President Obama,...
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No competition in Medicare Advantage plans?
Not much competition among Medicare Advantage plans, according to The Commonwealth Fund. Is there no competition in Medicare Advantage plans? Not according to a new study by The Commonwealth Fund. As a...
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Promoting vaccines
Attention all healthcare PR and marketing people: Let’s join together in promoting vaccines and the truth about vaccines. They save lives. Forbes contributor Tara Healle states it extremely well with...
View ArticleSeven ways to outsmart your competition with content marketing
Great article in Forbes on seven ways to outsmart your competition with content marketing. Brian Sutter offers a good checklist of ways to know what your competition is doing with its content...
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